How to Make Money on YouTube in 2022
How to Make Money on YouTube
While it is possible to make significant income from your YouTube account as a content creator, it is not the easiest either.
500 hours of video are uploaded to YouTube every single minute across the world.
Numbers don’t lie.
Therefore the competition is pretty intense, and making a lot of money online becomes more challenging.
Here are some powerful strategies you can employ to jumpstart your earning potential from YouTube.
1. YouTube Monetization: Use affiliate links on YouTube.
Promoting affiliate links can be a massive earning opportunity for channels that offer in-depth tutorials as well as insightful product reviews.
For example, if you recommend a product and a user visits your link to buy, you’ll start earning commissions.
You can place these links in the first few lines of your description and speak about your link in your video content.
Posting affiliate links on YouTube shares a typical resemblance to promoting affiliate links on your blog.
Thus, you shouldn’t pour affiliate links all over your YouTube content just for the monetary benefit (after all you want your videos to be seen as exclusive content that your audience can’t just get anywhere else).
Don’t forget that viewers will only follow these links when they believe you are a trusted resource.
To build trust with your viewership and get more subscribers, help them solve concrete problems and provide tutorials.
As a bonus, you can create videos that offer solutions you have previously accomplished yourself.
There are plenty of affiliate programs for you to join.
You can join many different programs in one place on a popular affiliate network like Shareasale or Awin.
The best YouTube premium revenue can be earned by starting a blog in unison with your YouTube channel and add affiliate links there too.
That way, you’re monetizing YouTube (while keeping in mind monetization policies and eligibility requirements) and also have a website on a platform that you own yourself.
The first step for beginners starting a blog is to get started with Bluehost web hosting.
Bluehost is the “official” WordPress.org recommended web hosting platform and you can read my full Bluehost review here.
Here’s how to get started:
- Go to Bluehost.com and click Get Started
- Choose your hosting plan ($2.95/month is cheapest with my link)
- Enter a new website domain name or select one you already own
- Enter your account information, account plan, and billing information
- You can uncheck the add-ons Sitelock Security and Codeguard Basic
- Click Submit and you’re ready to go!
2. Become a YouTube Partner and earn from video ads.
For many YouTubers, ads are the most essential YouTube income stream.
As a YouTube Partner, you make money in different ways.
You can make money from ads before your videos, channel memberships, or Google AdSense banner ads.
However, there are some ground rules to observe before becoming a certified YouTube Partner as well as some prerequisites needed to start.
Aside from adhering to YouTube’s ad rules, you must amass a minimum of 4,000 video watch hours on your channel in the last 12 months and have 1,000 subscribers.
There is no concrete timeline or format to get these foundational 4,000 hours. You can get 100 hours each on 40 youtube videos or any combination to get your total to 4,000.
For example, the famous international hit Gangnam Style took an enduring five months to achieve 1 billion views.
However, Despacito ended up being a viral video much faster, rushing to 1 billion views in barely 97 days.
After successfully achieving the 4,000 hour-threshold and winning your place as a YouTube Partner, you can start to earn money from ads.
However, you may not always be able to base your revenue generation on YouTube from advertising alone.
There are other avenues by which you can consolidate your earning potential on YouTube.
Doing a live stream here and there is also a great way to earn money. People love the live element and the real-time factor.
If you have a loyal fan base who religiously watch your stream, then they will definitely want to buy from you.
In addition, the ability to have super chat and super stickers is something that YouTube has introduced.
With these features, your YouTube premium subscribers can buy chat messages that are different than regular ones that can be put at the top of your chat feedback.
This means that there is another revenue stream that you can profit from. This can be a great way to earn money from your fans other than the ads you have on your videos.
3. Make Money on YouTube with Funding from Your Fans.
If you’ve built a following of loyal fans, encouraging them to crowdfund your channel can help you fund your new videos and profit.
A crowdfunding platform like Patreon introduces more seamlessness to the process of getting paid for your content.
For as little as a dollar, your fans can make subscriptions to their favorite channels, even going home with some exclusive rewards from their favorite content YouTube creators.
Tipee is another service that allows you to enjoy a combo of recurring and one-time donations.
For-profit and nonprofit channels alike are leveraging this fan-funding with their audience to keep their video operations running smoothly.
As long as the type of content you create is interesting, entertaining, or providing value, you would be amazed at how your viewers open the floodgates of generosity.
Understanding the demographics of your audience is also crucial when deciding how to ask for donations.
4. Master Your YouTube SEO.
For video creators who have not built a significant following yet, you have to step up your game and maximize YouTube SEO this year.
To do that, perform keyword research like you usually would – however, think a little differently based on what people are searching for on YouTube.
Next, make sure you are using high-value keywords in your video title, description, and video tags.
Once launched, you can check your YouTube “Traffic Source: YouTube search” report to get an idea of what people are searching for when they find your hosted videos.
In general, Google provides video results for keywords on how to, reviews, tutorials, and funny video terms.
There are also five key YouTube SEO ranking factors to consider:
- Number of comments
- Subscribes after watching a video
- Thumbs up/thumbs down ratio
- Video length
- Click-through-rate on the YouTube search results
The basics of SEO, like having great content and getting linked to from high-quality channels, are still relevant in YouTube search results.
Keep in mind that it will only get harder to rank on the first pages of Google for competitive keywords.
More videos get uploaded every minute to YouTube than all the other video databases combined!
So SEO is not an overnight process (but can be accelerated with these strategies).
A perk of YouTube that can be used to your advantage is that it’s easy to form partnerships and collaborate with the right people.
By letting another popular YouTube partner feature you in their videos or vice versa, it can bring a ton of new viewers to your own channel.
But for this option, be sure to choose a relevant and high-traffic influencer who has a following that is similar (or ideally bigger) to yours.
To find potential collaborators, search for other YouTubers on YouTube and find those who have a channel that is similar to yours.
You can also search for potential collaborators on Google by typing: “your keyword” + “collaborate”
You can also consider doing shout-outs for other popular channels in exchange for them mentioning your channel as well.
By working with other creators, you might be able to attract new fans who didn’t know about your channel before.
5. Make the most of your YouTube marketing funnel.
Optimize your YouTube channel for sales. Choose your niche, become a YouTube partner, and start planning your marketing funnel.
YouTube is one way to spread your message, but you can make more money by using YouTube in unison with a blog.
That way you’re collecting more email addresses and eventually selling products to your fan base.
For example, if you write a blog post about an affiliate product you’re recommending, repurpose that content, and create a YouTube video embedded in the post.
Then send users from YouTube back to your blog and to the affiliate links to both earn commissions and build blog readers.
6. Become an Amazon Influencer.
The Amazon influencer program is becoming more popular.
This influencer program allows you to maximize your YouTube (social media in general) presence to make money via Amazon recommendations.
After joining the program, you can review and recommend products and direct your viewers to Amazon to purchase via affiliate links.
When your viewers click through and make Amazon purchase, you get your cut of the commissions – typically 8-10%.
In addition to product reviews, Amazon also provides the ability for content creators to promote their own merch. This means that if someone buys your merch, you will get the full profit of the sale.
You can also monetize your audience by leveraging Amazon’s affiliate program without even having to fulfill an order yourself.
However, keep in mind that this program isn’t open to everyone.
Social media follower count and other metrics dictate approval odds when it comes to Amazon’s influencer marketing programs.
7. Explore extra gains from YouTube Red Subscribers.
YouTube Red allows users to pay $9.99 for ad-free YouTube viewing.
Even without YouTube ads, content creators can still generate money and make 55% of revenue, based on view time.
There are mixed reviews on whether YouTube Red increases or decreases CPM rates.
With YouTube Red, your watch time matters, so check your YouTube Analytics to view your statistics like watch time and video engagement.
How Much Money Can You Make on YouTube?
The short answer: it depends.
By using ad monetization, affiliate links, and selling sponsored placements in your videos, you can maximize your revenue potential.
On YouTube, there are many ways to make money. This can happen from ads on a CPM, CPV, and CPC basis. With cost per impression (CPM), a typical YouTuber makes $7.60 per 1,000 views.
Nonetheless, by Google policy, creators get 55% of earnings accrued from advertisements while Google keeps 45%.
Now if you are using affiliate marketing as a channel owner, advertisers disburse payment with different models – typically cost per sale or cost per lead.
Here, your earnings directly correlate with the number of conversions and sale commissions you get from advertisers.
You can also sell sponsored product placements in your videos.
YouTube is quite advertiser-friendly in this regard because the platform makes money by selling either short mentions or more extended product recommendations on brands looking for exposure.
However, if you have been able to build a measurable following on your channel, brands will pay you.
The amount of money may range from $20 to $50 for every few thousand YouTube views they get on your channel.
So if for example, their video on your channel hits millions of views, you can be dancing to the bank anywhere from $20,000 to $50,000.
This strategy is a better way to monetize when you aren’t generating millions of views.
How Much Money Do YouTubers Make?
For thousands of YouTubers, this answer may be nothing, or barely anything.
For popular YouTubers, this could be a million dollars or more per year.
It’s getting tougher to make money, as ad revenue can range from $0.35 to $5 per view, with the safe assumption being $1 per 1,000 views.
The profitability of your channel is tied to both your views and your niche.
YouTubers in highly-viewed niches like listicles, news, celebrity gossip, makeup and beauty, and popular fails quickly pull in revenue with millions of views.
There are also YouTube revenue calculators to help you understand how much you can make based on video views and engagement.
How many views do you need to cash out on YouTube?
Once you attain a balance of $100, YouTube pays you.
And can you earn from YouTube on a pay-per-subscriber basis?
YouTubers just rolled out a subscription service to YouTubers with high follower counts.