How To Build an Online Store
How to Start an Online Store in 2022 (Step by Step)
Do you want to start your own online store? We know that building an online store can be a terrifying thought especially when you are not a techy.
Well, you’re not alone. After helping hundreds of users start their online store, we have decided to create the most comprehensive guide on how to build your online store with WordPress (step by step)
What Do You Need to Start an Online Store?
There had never been a better time to start an online business than today.
Anyone with a computer can get started within a matter of minutes and without acquiring any special skills.
The three things you need to start an online store are:
- A domain name idea (this will be the business name of your online store i.e wpbeginner.com)
- A web hosting account (this is where your website lives on the internet)
- Your undivided attention for 30 minutes.
Yep, it is really that simple.
You can setup your own online store with WordPress in less than 30 minutes and we’ll walk you through each step of the process.
In this tutorial, we will cover:
- How to Register a Domain Name for Free
- How to Choose the Best WooCommerce Hosting
- How to Get a SSL Certificate for Free (required for accepting payments)
- How to Install WordPress
- How to Create a WooCommerce store
- How to Add Products in your Online Store
- How to Select and Customize Your Theme
- How to Extend Your Online Store with Plugins
- Learning to Learn WordPress & Grow Your Business
Ready? Let’s get started.
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If you don’t like the video or need more instructions, then continue reading.
Step 1: Setting up Your Online Store Platform
The biggest mistake most users make is not choosing the right platform for their online store.
Thankfully you’re here, so you won’t be making that mistake.
There are two popular eCommerce platforms that we recommend: Shopify or WordPress + WooCommerce.
Shopify is a fully hosted eCommerce solution that starts at $29 / month (paid monthly or yearly upfront to earn a discount). It’s a hassle-free solution where you just log in and start selling. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees.
This is why most users choose WordPress + WooCommerce because of the flexibility it offers. It does require some setup, but it’s worth doing it in the long run. WordPress is the most popular website builder and WooCommerce is the world’s largest eCommerce platform (see: Shopify vs WooCommerce comparison).
In this tutorial, we will walk you through how to set up an online store in WordPress using WooCommerce.
To set up your eCommerce store, you need to a domain name, web hosting, and an SSL certificate.
A domain name is your website’s address on the internet. It is what users will type in their browsers to reach your website (for example: google.com or wpbeginner.com).
Web hosting is where your eCommerce website lives on the internet. It’s your website’s house on the internet. Every website on the internet needs web hosting.
Bluehost, an official WordPress and WooCommerce recommended hosting provider, has agreed to offer our users a free domain name, free SSL certificate, and a discount on web hosting.
Basically, you can get started for $2.75 / month.
Bluehost is one of the oldest web hosting companies, started in 1996 (that’s before Google). They are also the largest brand name when it comes to WordPress hosting because they host millions of websites.
NOTE: At WPBeginner we believe in transparency. If you sign up with Bluehost using our referral link, then we will earn a small commission at no extra cost to you (in fact, you will save money and get a free domain). We would get this commission for recommending just about any WordPress hosting company, but we only recommend products that we use personally use and believe will add value to our readers.
Let’s go ahead and purchase your domain + hosting + SSL.
The first thing you need to do is click on the green Get Started Now button to get started.
On the next screen, select the plan that you need (Basic and Plus are the most popular).
After that, you will be asked to enter the domain name for your website.
Lastly, you will need to add your account information and finalize the package info to complete the process. On this screen, you will see optional extras that you can purchase.
It’s entirely up to you whether or not you purchase these, but we generally don’t recommend purchasing these. You can always add them later on, if you decide that you need them.
Once completed, you will receive an email with details on how to login to your web hosting control panel (cPanel). This is where you manage everything from support, emails, among other things.
Once you are logged into the cPanel, you’ll notice that Bluehost has already installed WordPress for you and you can simply click on the ‘Log in to WordPress’ button.
You just need to click on ‘Login to WordPress’ button, and it will take you to your WordPress site’s dashboard. It looks something like this:
Congrats, you have finished setting up hosting and domain part.
The next step is to set up WordPress and your online store.
Step 2. Setting up WordPress
Upon your first login to your WordPress website, Bluehost may offer you help with setting up your website.
Go ahead and click on ‘I don’t need help’ link. Don’t worry we will walk you through all the necessary steps.
Let’s set up your WordPress website.
First, you need to visit Settings » General page to setup your WordPress site title and description.
You can use your store name as site title and provide a catchy description for your business. The description part is optional so don’t worry if you can’t come with something right away.
Setting up HTTPS to Use SSL
Your WordPress hosting package came with a free SSL Certificate. This certificate is pre-installed for your domain name. However, your WordPress site needs to be configured, so it loads as https vs http.
On the Settings » General page, you need to change your WordPress Address and Site Address to use https instead of http.
Don’t forget to scroll down to the bottom of the page and click on the ‘Save Changes’ button to store your settings.
Your basic WordPress setup is complete. Now it is time to setup your online store.
Step 3. Setting up Your WooCommerce Store
WooCommerce is the best online store builder on the market. It is built on top of WordPress which gives the flexibility of WordPress with freedom to sell any type of products you want.
Simply go to Plugins » Add New page and search for WooCommerce. In the search results, click on the Install Now button next to WooCommerce listing.
WordPress will now fetch and install WooCommerce plugin for you. Wait for it and to finish downloading the plugin and then click on the ‘Activate’ button to continue.
Upon activation, WooCommerce will launch the set up wizard and you’ll see the Welcome to WooCommerce screen. This set up wizard will walk you through important WooCommerce settings.
First, you need to provide basic information for your online store such as address, country, and region. If you are a retailer, then you can add your retail location information as the address.
After that, click on the Continue button to move on to the next step.
Next, you’ll be asked to choose a store industry. You can choose an industry closest to the type of store you want to make.
Click on the continue button to move on.
After that, you’ll be asked to choose the types of products you’ll be selling on your store. For instance, if your products need shipping, then you can choose physical products.
You can also choose multiple product types. For example, you can choose both Physical Products and Downloads too. Don’t worry about selling different product types. You can select which type of product you are adding for each product.
Click on the Continue button.
Next, you’ll be asked to provide some business details like how many products you plan to sell and if you are selling elsewhere. You can choose that I don’t have products yet and select ‘No’ for the other option.
Now, you need to switch to the ‘Free Features’ tab. You’ll see a box pre-checked to install free features for your website.
You need to uncheck this option as it will install several other WooCommerce extensions that you may not need. If you need them later, then you can always install them on your own.
Click on the Continue button for the next step.
Next, you’ll be asked to choose a theme for your online store. You can continue with your current default theme, choose Storefront or any of the free options listed on the page.
Don’t worry about choosing the perfect theme right away. We’ll show you how to choose the best theme for your online store later in this article.
That’s all, you have successfully completed basic WooCommerce setup.
Step 4. Setting up Payments for Your Online Store
Next, you need to set up payment methods to accept online payments on your store. WooCommerce provides a bunch of payment gateways that you can easily setup.
Simply go to the WooCommerce » Settings page and switch to the ‘Payments’ tab. By default, you can choose from PayPal Standard, Cash on Delivery, Checks, and Bank Transfers.
Scroll below and you will also see the option to install Stripe, PayPal Checkout, and WooCommerce Payments. We recommend choosing Stripe and PayPal Standard as your payment options.
For each payment gateway, you can click on the Set up button and provide the required information. For instance, you can enable Stripe and enter your API Keys (you can find this information under your Stripe account).
Don’t forget to click on the Save changes button to store your payment settings.
Step 5. Adding Products to Your Online Store
Let’s start with adding the first product to your online store.
You need to visit Products » Add New page to add a new product.
First, provide a title for your product and then some detailed description.
On the right hand column, you will see the ‘Product Categories’ box. Click on the ‘+Add New Product Category’ to create a category for this product. This allows you and your customers to sort and browse products easily.
Scroll down a little and you will notice the Product Data box. This is where you will provide product related information like pricing, inventory, shipping etc.
Below product data box, you will see a box to add product short description. These product descriptions will be used when users are viewing multiple products on a page.
Lastly, on your right hand column you will see boxes to add a main product image and a product gallery.
Once you are satisfied with all the product information you have added, you can click on the Publish button to make it live on your website.
Repeat the process to add more products as needed.
Step 6. Select and Customize WordPress Theme
Themes control how your WordPress sites look to the users when they visit it. For a WooCommerce shop, they also control how your products are displayed.
There are thousands of paid and free WordPress themes available that help you create a stunning online presence.
However, not all WordPress themes are designed specifically for eCommerce stores. We have hand-picked some of the best WooCommerce themes that you can choose from.
If you need help selecting a theme, then please refer to our guide on 9 things you should consider when selecting a perfect WordPress theme.
Once you have installed a WooCommerce theme you can customize its appearance to your own requirements.
Simply head over to Appearance » Customize page. This will launch theme customizer where you can change different theme settings.
Most modern WooCommerce themes come with different customization options and work well with desktop as well as mobile devices.
Step 7. Extend Your Online Store With Plugins
Now that your store is almost ready, you may want to add more features to create a successful online store. For example, you can add a customer support form or promote your new business on social media to make your first sale.
This is where plugins come in.
Both WooCommerce and WordPress allow you to easily add new features to your website by using plugins or extensions.
Plugins are like apps for your WordPress website. There are thousands of them that you can use, both free and premium. The WordPress.org plugin directory alone has more than 59,000 plugins.
However, this abundance of choice also makes it difficult for beginners to choose the right plugins. How do you know which plugin to choose?
Here are some of our top picks for essential plugins that every online store should install.
All of them help to improve conversions, boost sales, grow your email list, and reduce shopping cart abandonment.
Note: You can get a free version of OptinMonster if you sign up from inside the OptinMonster WordPress plugin.
It has an intuitive drag and drop form builder that allows you to just point and click to create forms. See our guide on how to easily create a contact form in WordPress for detailed instructions.
Note: WPForms also has a free version called WPForms Lite that you can use if you don’t need the Pro features.
AffiliateWP helps you easily add an affiliate program to your online store. This allows you to partner up with affiliate marketers to promote your products for a commission.
It comes with powerful affiliate tracking, no transaction fees, fraud detection, 1-click payouts, and an affiliate dashboard for your partners. For more details, see our guide on how to create a referral program for your online store.
With Advanced Coupons you can create loyalty program, scheduled coupons, Buy 1 Get 1 Free deals, shipping coupons, and more. For more details, see our guide on how to create smart coupons for your eCommerce store.
It comes with ready-to-use templates designed for conversions and sales. It also includes WooCommerce blocks that you can just drag and drop to create custom product pages, custom homepage, checkout page, thank you page, and more. Plus, you can connect it to your email marketing service so you can grow your email list.
Note: You can try the free version of SeedProd directly from WordPress.org
With PushEngage, you can send personalized messages to your target audience such as new product announcements, abandoned cart reminders, back in stock notifications, welcome messages, and more.
It comes with a full eCommerce support, schema markup, sitemaps, breadcrumbs, and more. This helps you bring more traffic to your online store. For details, see our complete WooCommerce SEO guide for beginners.
Note: There is also a free version of AIOSEO which is still pretty powerful for those who’re just starting out.
MonsterInsights is the best Google Analytics plugin for WordPress. It helps you see where your customers are coming from and what they do on your website.
MonsterInsights comes with WooCommerce tracking so you can see the conversions and sales data on your website. This helps you adjust your marketing strategy and grow your small business with data driven decisions.
HubSpot is the best CRM plugin for WordPress and WooCommerce. It allows you to automatically sync your forms, manage contacts, segment them into lists, and see every interaction your visitors have with your site. It also has free email marketing feature built-in.
They also let you add live chat to your website pages and get analytics on the performance of your entire marketing program.
For more plugin recommendations, see our expert-pick of essential WooCommerce plugins for an eCommerce business.
Learning WordPress to Grow Your Online Business
WordPress is incredibly powerful and flexible, but sometimes it can be hard for beginners to set it up the way they want.
At WPBeginner, our main goal is to provide cutting-edge helpful WordPress tutorials that are easy to understand even for non-techy WordPress website owners (see more about us).
WPBeginner is the largest free WordPress resource site for beginners. We offer many resources including:
- WPBeginner Blog – The central place for all our WordPress tutorials.
- WPBeginner Videos – New to WordPress? Watch these 23 videos to master WordPress.
- WPBeginner Dictionary – Your one stop to learn the commonly used WordPress terms and lingo.
- WPBeginner Engage Facebook Group – Get free expert support in the largest WordPress group on Facebook.
You can also subscribe to WPBeginner’s YouTube Channel where we regularly share video tutorials to help you learn WordPress.
We also have a guide to show users how to make the most out of WPBeginner’s free resources.
Many of our users type their question in Google and just add wpbeginner at the end of it. This shows them related articles from WPBeginner.